Since the creation of social media sites such as Twitter, Facebook and Youtube , businesses and other groups have taken advantage of promoting their products or ideas through advertisement or the creation of mobile groups. Now the 2012 presidential hopefuls are gearing up to enter the digital world of social media in order to advertise their campaigns. Through social media efforts, they are hoping to reach more people in order to get to the Oval Office .
Newt Gingrich is one such hopeful, making a splash into the race with an official tweet at 9 a.m. Wednesday stating that he is making a bid to run for president. However, the same social media he hopes will gain him favor with the populace can also be used against him. Hours before his official tweet, people are abuzz with their reactions on Twitter. Many people are making statements wondering if he is the best candidate for the job. Some even believe he is too old for the presidency, that he does not have the best experience, and question his sense of lifestyle. He is not the only presidential candidate hoping to garnish attention from the U.S population through the use of social media network; other candidates are using social media for their own gain as well in this 2012 race.
Republican candidate Herman Cain, a self-proclaimed media guru, is amassing quite a following on websites such as Twitter and Youtube. His speeches on Youtube are reaching thousands of views every day, and his official Twitter account is becoming a well-commissioned social media site for his campaign. He has even coined his own social media reference on Twitter with terms like #citizencain.
In April, President Obama’s team announced his bid to re-run for president through a video posted on his website and massive emails sent to his followers. Unlike his 2008 campaign, Obama is now embracing social medial in this second campaign for the Oval Office. He further kicked off his social media campaigning with online video answering questions from Facebook’s home office. Millions of people are following Obama on Twitter and his infiltration into Facebook advertising is helping him create a large fan base in the Facebook world.
Independent Mike Bloomberg is also using the social media train to help assert his name into becoming a wanted presidential candidate. His new official website has links promoting his Facebook, Twitter, LinkedIn , foursquare, YouTube, and flickr usage and accounts. He is an up-and-coming hopeful trying to build his own social media credentials as the easiest way for him to garnish support for his presidential run against the power of the Democratic and Republican parties.
In the social media world, the presidential candidates are trying to create their own followers on Twitter or advertise on Facebook their ideals and what they stand for. The value of viewership and promotion in social media is definitely taking a new turn in this 2012 presidential race.
The presidential elections of 2020 are going to be a roller coaster ride with the democrats and republicans fighting it out to form the next government. Also, it will be a litmus test for Donald Trump regarding his performance in the first term and social media is going to play the biggest role in providing a positive and negative impact in the form of campaigning. Supporters are searching for platforms on where to buy 20 instagram likes as it is the most popular medium as of today.