3 Things You Must Avoid when Sending to Your Email Marketing List

Congratulations! You have set up and created an email opt-in list! This is potentially the beginning of many sales and much exposure for you. You can get people to sign up for your email list in many different ways, but there are some things you must avoid when you are sending emails to everyone on your list to keep people from unsubscribing to your newsletter or email.

Besides keeping your email list happy, you need to make sure you are abiding with the laws and rules that your Internet service provider has set up. These rules are meant to protect people’s privacy and avoid spam, that is, unwanted marketing emails.

As you are going through your internet marketing phase, it is really important that you get a recommendation from an internet marketing company so that you can optimize your content accordingly and get a better response from your customers online. This way you can launch a successful marketing campaign on your own. 

When you set up an opt-in list, you’re able to avoid many of these problems because people have voluntarily signed up for your opt-in list. Therefore, your newsletter is not spam. People like what they see on your website and have decided to receive your newsletter. Remember to include an unsubscribe feature in the emails you send to your list, so you’re providing a way out and not annoying people who don’t really want to be on your list.

Keep control of the names and addresses on your list. Don’t let the sheer number of contacts frustrate you. There are software and tools available to help you keep control of your list. Don’t be concerned if you need to spend money on email list management software. This software purchase will earn you money in the long run by simplifying and automating tasks for you. With the email list management system in place, you can focus on growing your email list, marketing to your list and developing further moneymaking strategies.

Now, here are the 3 things you must avoid when emailing your opt-in list. First, keep track of the undeliverable or unsuccessful emails that come back to you. They may come back because the server was unavailable. They may come back because the receiver’s inbox was too full to receive any more messages. They may come back because the email address was canceled, changed, or misspelled. Make note of emails that have changed or been canceled. See if spelling errors can be corrected.

Second, make the unsubscribe feature available at all times. Take unsubscribe requests seriously, and cancel them from your list. You could be considered a spammer if you don’t take them off at their request.

Third, Avoid subjects that are seriously questionable in nature, such as sexually based subjects, violence, or anything shocking or disturbing. These are not appropriate themes for your website, newsletter, or marketing media. You do not know who your readers are or how old they are. Stay with subjects that have to do with your site’s niche and your business. If you follow these tips, you should have a happy email list and avoid much trouble.

About Emma

Emma Logan is the content coordinator of Beverly Lahaye Institute. She’s been freelancing for many years and now focuses on WordPress development and blog design