Blogging to Build Your Brand as a Consultant

For many years, blogging has been a way for business to business consultants to develop a brand by documenting their thoughts and opinions on topics in their fields of expertise. There is no set formula for blogging to build your brand as a consultant, but there are certain fundamental elements a consultant who regularly blogs should co-opt in order to engage their readers and become top of mind when a specific field or area expertise is thought of.

Tell a story, or your story. A couple months ago, Dan Schawbel wrote about 10 Ways to Build Your Personal Brand Story. Blogging your thoughts and opinions in the form of a story (one that is true of course) ties your main idea to reality and gives context to the reader. It becomes relatable and will likely prompt the desired action you want your reader to take with your post.

Relying on your RSS feed or the major search engines to pick up your post is not enough to promote it. Since blogging is a timely event, you need to generate traffic as quickly as possible in order for your content to remain relevant. Promote your latest blog posts on Twitter. Announce your latest posts to your Twitter followers and provide a link back to the post. If your content is interesting and thought provoking to your readers, one of two things should happen. Your Twitter followers will re-tweet your Twitter blog post announcement to their followers, or readers who discovered your latest post through Twitter will tweet your post’s URL to their followers. You’ll find the community you develop on the social networks will be your greatest asset.

According to Darren Rouse at ProBlogger, e-mail newsletters can improve your blog by building community and loyalty among your readers. You can promote your blog posts and provide other original content to your readers through an e-mail list. Certain WordPress themes, plug-ins or online e-mail list programs can enable your blog reader’s to opt-in to your list by submitting their e-mail address to you. E-mail is a familiar communication channel that is easy to use and the messages sent by you can be forwarded to others with little to no effort.

By taking this, or a similar approach to your blogging efforts, you will be on your way toward building a brand as a consultant where you demonstrate thought leadership to your readers in your respective field.

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Blogging and Adsense

The word “blog” stands for “web log,” and the term has been shortened over the years to “blog.” I took up blogging in January. The name of my blog is Recipes Budget Gourmet; I have loads of recipes from my childhood. In many of my earlier entries in my blog I mention how my dad was the chief cook and bottle washer in our home when I was growing up. Almost everything I learned about cooking and baking I learned from my dad. By blogging I have made my recipes public. Anyone who wants to use my recipes may do so.

I have my blog monetized with Adsense. So far, my blog has been generating about $10 a month. At this rate it might take 10 months to reach the $100 payout on Adsense, but I don’t mind that. I enjoy making blog entries daily, or almost daily. As I think of something new, or a new way to fix something old, I enter it into my blog. There are tool such as traffic generator software. That can be used by upcoming bloggers in order to promote their pages. It is really easy to use and you can start your blogging career with loads of followers.

Blogging is a great hobby. You can create a blog to write about anything your heart desires. If you like sports, you can keep a blog going about that. My son-in-law has a new blog-cast on He pays $10 a year to have a blog-cast. My blog is free to use, it is hosted through

You can spend as much time as you like on blogging. You can get as technical as you want to, or as simple as you want to. I prefer to keep mine simple, since my blog is about cooking. For me, blogging isn’t just a way to generate money through Adsense, it is a hobby. I am as dedicated to my blog as I am to my other writing endeavors.

It is easy to start a blog. Just go to a blogging website, such as by Google. Just sign up and start your blog. You will learn as you go along, if you have never created a blog before. You can choose a template for your blog that is provided by blogger, or you can upload one of your own templates from your own computer files.

My template is a one of a kind template that was created for me by a friend who freelances as a web designer. I really like mine because I am an autumn kind of person, so I have autumn colors. There is also a butterfly on the header, because I am partial to butterflies. This template is a representation of me from my heart. You can go generic, or you can create your own. Since I am not good at designing, I let my friend do it for me.

My hope is one day that advertisers will contact me personally and ask me to place their ads on my blog. I am in hopes that one day my blog will be a real money maker. It may never really happen, but it won’t if I don’t try. To me, blogging isn’t work, it is something I enjoy; however, you do have to keep at it to keep it current.

I would suggest to just have fun blogging. Don’t think about your blog being a money maker, because it will be a long time, if ever, that a blog will take off and really make money. Most people keep 2 or 3 blogs going to get a payout from Adsence every 3 months or so. Google Adsence is a company that places ads on your blog. You have to have a balance of $100 or more before you are paid from Adsense.

Blogging can supplement your income, if you are patient by earning money from an ad company such as Adsense. I should note here something about Adsense: it is important not to try to generate more money by clicking on your own ads, and it is important that you tell your friends not to go clicking away on your ads, because Google is able to track how many hits a day you get on your ads. Their software can detect if the ads are just being clicked on and then closed. This practice is click fraud and you will be shut down if they suspect that you are trying to cheat the system. In the long run, fraudulent clicks causes the advertisers to lose money, because they pay Google Adsense, who pays you if you have an Adsense account.