Companies have utilized various marketing strategies to increase brand awareness and recognition. Targeted at existing potential and existing clients, marketing strategies are done to ultimately increase revenue. One of the most common marketing strategy employed by most companies is through the use of corporate gifts. Handing out corporate gifts to clients, target market, and even own employees, have proven to be effective in increasing brand awareness among a targeted demographic.

There are hundreds of corporate gifts ideas for such purpose, and choosing which ones can be effective and can yield the optimal result can be confusing. Here are some wonderful solutions for corporate gift giving to help increase its results towards the company’s goals.

Consider gift baskets for existing clients

One of the most effective corporate gift to hand to existing clients are gift baskets. They have been a popular choice among companies as it offers a number of gifts carefully selected and compiled in an attractive basket package, making it a practical and effective token of appreciation for the current business your company has with the client. Tailor-fitting the contents of the gift basket will make it more appreciated as it reflects the depth of relationship between you and the client.

Promotional corporate gifts for corporate events and a large audience

It’s not uncommon to hand out corporate door gifts in a corporate event. Gestures like these wills serve more as a promotional strategy towards a targeted audience to increase brand awareness and attract potential clients. Handy and practical items that can be used in the workplace are ideal corporate door gifts. A small logo and slogan printed in each of the promotional door gifts are effective in improving brand recognition for the company.

Personalized gifts for the special and important clients

There’s no denying that there are important clients that contribute greatly towards the business relationship. For individuals like these, generic corporate gifts will not just cut it. Giving out personalized corporate gifts for important clients is an excellent gesture of appreciation and shows how much the company values their relationship with these individuals.

About Emma

Emma Logan is the content coordinator of Beverly Lahaye Institute. She’s been freelancing for many years and now focuses on WordPress development and blog design