Turn Web Site Visitors into Customers with Attention-Grabbing Content

How to Create Attention Grabbing Content – Keys for a Converting Website

As we all know, the internet is fueled by websites that have helpful content. The saying “Content is King”, is a true one, as content can make or break a website and ultimately an internet business. Converting visitors into sales is hard enough, as the average business only converts 1 in 100 visitors. By having rich valuable content on your website, you will build a great deal of credibility and trust with your visitors. Remember, the key to success online is to build a great amount of trust.

Catching the Visitor’s Attention

First off, when you finally get traffic to your website you want to keep their attention long enough, so they will not click the back button and go to a competitor’s website. So how do we achieve catching and maintaining the visitor’s attention? It’s quite simple actually, what you have to do is simply create headlines that get straight to the point. For example, if your website is about the positive effects of drinking green tea, then you will want your headline to read “The Positive Effects of Drinking Green Tea”.

The internet moves very quickly and if the visitor isn’t receiving the information they need right away, they will move on to the next website, who probably does get straight to the point. You can absolutely be creative, however, make sure that it does not interfere with the message your website is trying to get across.

Use of Power-words and Keywords

Using power words and keywords on your website will also help convert website traffic as well. If your site is about making money online, then be sure to include that keyword wherever relevant, including your title and throughout the main bodies of your articles. Not only do keywords get your message across; they also attract targeted search engine traffic to your website as well. Make sure that you use keywords as often as possible, however, be sure not to saturate it. 1%-3% of your words should be keywords, anymore and you might be penalized for “keyword saturation”.

Power words are highly important as well, especially on an e-commerce or EBay site. If you are selling a new lap-top on your website then you will want power words such as “Brand New in Box”, “New”, “Great Bargain!”, and things of that nature. By using power-words, the visitor’s attention switches over to what your site has to offer.

Use Niche Keywords throughout your article

The importance of using keywords throughout the content of your website can not be emphasized enough. First of all, you may be asking yourself what niche keywords are. Niche keywords are keywords that apply to what your website has to offer and whom the website is marketing to. For example, if you start a website that sells inhalers for asthmatics, then niche keywords would be: “cheap asthma inhalers”, “asthma relief medicine”, or “asthmatic medicine”.

You will have to perform keyword research by using the hundreds of keyword tools that exist all around the internet. Be sure to use this in your titles, articles, and meta-tags as well, this way you will get the greatest amount of exposure. The checking of the Lumen5 review will provide the use of best title for the articles. The top ranking in the reviews will be given to the expert and premium articles. A visit to check the review will add effectiveness in the articles. 

By catching the visitor’s attention, using power-words, and using niche keywords throughout your article, you will surely convert the targeted traffic into a great deal of sales. Be sure to be consistent in your efforts, and you will see success quicker than 90% of other internet marketers.

Emma

About Emma

Emma Logan is the content coordinator of Beverly Lahaye Institute. She’s been freelancing for many years and now focuses on WordPress development and blog design